Privacy Policy

We know how important it is for you to understand how we use your data. This Privacy Policy sets out how and why we collect, store, process and share your personal data. We will always be transparent with you about what we do with your personal data.

This Policy also tells you what your rights are in relation to the personal data you give to us. If you have any questions about this Privacy Policy or your rights under it please contact:

Address: Skargards Hot Tubs, Industrigatan. 12, 66234 Amal, Sweden

E-mail: privacy@skargards.com

We are Badtunna Skargardstunnan AB (“Skargards Hot tubs”). Skargards Hot tubs is the “data controller” of any personal data it may collect, process and hold about you, unless we inform you otherwise.

1. What personal data do we collect?

   The personal data we collect from you directly can include your name, email address, mobile/landline telephone number, date of birth, address, your order activity, your credit, or debit card or other payment information, and information you give us when you contact our customer service team or when you engage with our social media platform (for example by tagging us in a post on Instagram or writing about us on Facebook).

   If you are shopping with us online or browsing our website, we may collect your IP address or other device identifier, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other portable device information.

   We may, where we have a lawful basis for doing so, also collect personal data about you from third parties who provide us with additional publicly available information about you.

   We use this information on an anonymous basis and will never use it to identify any particular user. We won't be able to link this data to any other data that we hold about you and the purpose of collecting this data is to perform analysis and to help us identify people flows around our stores to maximise the efficiency of our store design.

2. When do we collect your personal data?

   • When you purchase products and services from us online, or over the phone
   • When you access our website. Our website also uses cookies; to find out more about the use of cookies and how you can manage them, please read our Cookie Policy
   • When you contact our customer services team online or over the phone
   • When you engage with us on social media (by mentioning/tagging us or by contacting us directly)

3. How do we use your personal data and what are our legal justifications for doing so?

   1. To make our products and services available to you

      We use your personal data to provide you with the information, products and services that you request or purchase from us (i.e. to complete certain tasks, processes or orders on our website, take payment online (where applicable) and deliver your products or services), and to communicate with you regarding those products and services that you purchase from us and respond to your questions and comments;

      We may also use your personal data to measure how satisfied our customers are and provide customer service (including troubleshooting in connection with purchases or your requests for services or when you ask us questions on social media);

      We rely on our contractual arrangements with you as the lawful basis on which we collect and process your personal data when you make an order for products and services. Alternatively, in some cases, we rely on our legitimate interests as a business. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.

      For administrative and internal business purposes

      We may use your personal data for our internal business purposes, such as enhancing our site, improving our services and products and identifying trends. We may also use your data to monitor the use of our website and ensure that our website is presented in the most effective and relevant manner for you and your device and setting default options for you (such as language);

      It is in our legitimate interests as a business to use your personal data in this way. For example, we want to ensure our website is customer friendly and works properly and that our products and services are efficient and of high quality. We also want to make it easy for you to interact with us. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.

   2. For security and legal reasons

      We use your personal data to:

      • Ensure the personal and financial information you provide us is accurate;
      • Conduct fraud checks or prevent other illegal activity;
      • Protect our rights or property (or those of others); and
      • Fulfil our legal and compliance-related obligations.

      In some cases we will use your personal data because it's necessary for us to comply with a legal obligation (such as the legal obligation to keep invoices for at least 7 years). In other cases (such as the detection of fraud) we will rely on our legitimate interests as a business to use your personal data in this way. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.

   3. For marketing purposes

      We use your personal data to personalise your experience with Skargards to:

      • provide you with marketing material via post and email if you have given us your consent to this;
      • process your registration details and purchase history to analyse how you shop and what you have shopped for. This may include historical transactions. This allows us to provide a good customer experience;
      • in some instances we will send specific offers to our members based on historical transactions;
      • measure the effectiveness of our marketing campaigns and our advertising;

      We rely on your consent to send postal and email marketing messages to you based on the consent we acquired from you when you contacted us, or when you purchased a product from us.

      In other cases (for example, measuring the effectiveness of our marketing), we will rely on our legitimate interests as a business to communicate with customers in an engaging and efficient way. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.

4. Who do we share your personal data with?

   We will never sell any of your personal data to a third party. However, in order for us to provide our services to you, we share your personal data with our trusted third party service providers or our group companies, as detailed below. Whenever we share your personal data, we put safeguards in place which require these organisations to keep your data safe and to ensure that they do not use your personal data for their own marketing purposes.

   1. Third party service providers

      1. To fulfil orders for products and services

         We work with a number of trusted service providers who carry out services on our behalf. When you purchase products from us, the services provided by these organisations include but are not limited to delivery and processing payments providers. It is in our legitimate interests as a business to work with these service providers since we may not have the capabilities to provide these services ourselves. In each case, we will ensure that the service provider is only allowed to use your personal data in order to provide the services to us and for no other purpose.

      2. To prevent crime and comply with laws

         We share your financial information including your credit, debit card or other payment information with third parties to ensure that your payment is safe and that your details are not being used fraudulently. This data sharing enables us to conduct fraud analysis which ensures that genuine and accurate payment details are provided to us for any purchase. We may share your personal data with credit agencies if you are requesting pay after delivery.

         There may be other scenarios where we are subject to a legal obligation to share or disclose your personal data, such as with law enforcement agencies or public authorities in order to prevent or detect crime or fulfil a legal requirement.

      3. Other professional services

         We may need to disclose your personal data to our insurers where we believe that it is required under our contractual relationship with our insurance provider to do so.

         We work with carefully selected third parties, such as our customer database hosting provider, marketing agencies and advertising partners who assist us in providing you with a positive customer experience. We work with these third parties to place relevant content and advertisements for you on our website, other websites and online media channels and apps. In order to do this, we use pixels and cookies. You can see our Cookie Policy.

      4. Group companies

         We may share the personal data we collect with other organisations in the Skargards Group where those other companies share various operations and business processes with us (Badtunna Skärgårdstunnan AB, Skargards Vildmarksbad ApS and Skargards Badestamp AS). We will do this in order to fulfil our contractual obligations to you, or because it is in our legitimate interests to do so.

5. Changing your preferences

   If you no longer wish to be contacted by us about our products or services, or for other marketing purposes, you can amend your preferences or unsubscribe by contacting us. Alternatively you can unsubscribe simply follow the unsubscribe link provided in emails you receive from us.

6. Security and retention of your personal data

   Security of your personal data

   We take the security of your personal data very seriously. We have implemented various strategies, controls, policies and measures to keep your data secure and keep these measures under close review. We protect your data by using encryption techniques and we use other safeguards such as IP and password protection mechanisms. This means that your data is protected and only accessible by our employees who need it to carry out their job responsibilities. We also ensure that there are strict controls which restricts access to your personal data to keep it safe.

   Retention of your personal data

   In broad terms, we will only retain your personal data for as long as is necessary for the purposes described in this Privacy Policy. This means that the retention periods will vary according to the type of the data and the reason that we have the data in the first place.

   We have procedures in place regarding our retention periods which we keep under review taking into account our reasons for processing your personal data and the legal basis for doing so.

7. Changes to this Privacy Policy

   We may update this Privacy Policy from time to time. Please regularly check this policy to ensure you are aware of the most updated version.